RE: A road trip and some random memories
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That first ad is fantastic. I can see why it's one of the most iconic adverts on UK TV. Those are my favorite kinds of ads, the ones that just try to be memorable and don't even mention the product until just briefly at the end.
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It's a great tactic, the less you push the product in people's face, but make them remember it in some other random way, the more successful it can be.