RE: A Little Less Paid Promotion
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I look at Tom MacDonald and his success as his own promoter, producer, publicist etc.
He writes and records all of his own songs, and his girlfriend shoots his videos. He makes the point that he can't be cancelled as there's no studio to boycott.
On one hand, you might say that it would be unfair for something like Spotify to demand a share of his potential earnings in exchange for promotion, but then what are the odds somebody as fearless and confrontational would've ever seen fame otherwise?
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Never heard but I like that song. Will check out more :)
And this is why it is so important not to be beholden to the ad revenue model - it is why people can be cancelled and why they are forced to sell out, if they want to make it a career. I see the changing dynamic in this through blockchain ownership and distribution of content, as well as revenue though. Hopefully Hive is part of the content creator revolution.