RE: Are Traditional Radio Stations Still Relevant?
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I think radio is still relevant and really important, especially when radios find their way to embrace technology, online streaming and content creations.
For example in Italy we have radio deejay that has a lot of great speakers and they talk about all type of topics: funny things, news, gossip, psychology, etc and they have a strong relationship with their audience.
So they have many podcasts recorded on Spotify for every program they broadcast and it's really interesting and entertaining.
Too bad these big radio stations don't serve the music properly... We lost those DJs whose work makes people actually discover new music. In these radios we don't find creative djs, no more
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It's good to know that you still have some radio stations in Italy that are still dedicating a lot of their output to matters which mean something to the local audience. I think radio still has a huge role to play. If you can combine it with digital platforms and services like Spotify and create podcasts this is probably the way forward if traditional radio stations want to stay relevant.