RE: ( ͡° ͜ʖ ͡°) Sounding Good & Competing with Everyone in Existence for your attention ( ͡° ͜ʖ ͡°)

avatar

You are viewing a single comment's thread:

Internet is a necessary tool for (music) artists to get bookings, that is for sure. But also productions. This, I conclude based on my knowledge in the electronic dance segment, but I suspect it is similar in all other music segments. No productions, no/little presence on Internet, no/little followers, means for most promoters and event/club bookers, too high a business/financial risk. Those receiving higher/highest fees, are those who have a large presence on the Internet. Some promoters still book respected artists with little following on the Internet, but mostly these are the 1st generation in electronic music, those who started back in the 80s/90s. You are right, to get attention on the Internet one needs to be different in one or the other way.

These days, the attention span of the youngsters is super short, hence, super short vids are needed. For a reason even politicians are now testing and increasingly using short vids on platforms like TikTok. YT is much less relevant, I think. Even Snapchat isn't that relevant anymore. TikTok is the platform, so it seems.

With the enormous amount of talent, the higher level of business focus by the venues, clubs, event owners and their promoters, it becomes increasingly difficult to become relevant for music artists. However, every single day new artists are born; I mean, new artists picked up and experience an increase in their bookings. However, it is all relative. When every day lets say 1000 new artists start, perhaps 1 or 2 are picked up.

As it was the case in the past, having a network is important. When a promoter is your 'friend', it is easier to get a gig. IRL connections is key. Attending events is key. When not having a gig, showing up at someone elses gig and chat with the promoters is something I see quite a few artists in electronic music do. My best friend is artists booker and manager. I tell her often enough to go to a club evening, or a festival, when important people are around, even when the music isn't to our liking too much. In such cases, it is simply business. Of course, we will always find our ways to still enjoy wherever we go to :)

Honestly, I don't listen much music at home. But when I do, it is a mixture. For sure I listen to electronic music, mostly more relaxed variants of Techno. Like atmospheric Techno, but also a lot of other Techno substreams. Also ambient, the classic ones from the 70s, but also the modern variants. But I also like to listen to my favourites from back in the days (such as Talk Talk, but also more know bands like Dire Straits or singer like Phil Collins and a bit more modern, like Massive Attack (triphop). In between I listen other genres, including Classic (I mostly like modern classic), some styles of Jazz and such. I even like Louis Armstrong a lot, and Ella Fitzgerald, but am not knowledgable in these genres at all :)

When I go out, it is mainly Techno I like. Though I must admit, these days most of it I don't like, or even dislike. Since Techno became mainstream, it became business for many in the industry. Business means, too much music that is created with business in mind. The artist isn't creating and playing/performing from his/her heart anymore, but doing the things which they think the audience likes and preferably the mass likes. And we all know, the mass usually likes music when it belongs to a genre/style that is hyped or at least the favourite at the moment, and mostly the music itself is quite simple.

This became more a book rather than a comment hahahaha I do hope you find your ways. Networking is important I believe, as I wrote before. I also think for any artist it is important to do the things one likes, but when part of that is the urge to grow bigger, business aspects need to be respected.



0
0
0.000
0 comments