"Just Being There" Crypto Era is Over. It's Time for Cultural Intelligence

The "Just Being There" Crypto Era is Over. It's Time for Cultural Intelligence.

Been in the web3 space since '17, and one thing's crystal clear: those early days where simply existing in crypto could yield massive gains? That's a rapidly fading memory. The playbook of blindly copying the last hyped trend is becoming dangerously obsolete.

Now, with mainstream awareness surging, significant capital pouring in, and competition intensifying, building in a vacuum is a recipe for stagnation.

Take onchain music, a space I'm deeply immersed in. Thinking you can just tokenize tracks and call it revolutionary? Not even close. We need to dissect what truly resonates in mainstream music culture – the artist-fan connection, discovery, the emotional core – and then architect entirely new, onchain paradigms. Simply replicating web2 models with a web3 twist isn't the answer.

This isn't just about the tech anymore; it's about understanding culture, user experience, and forging bridges to the mainstream. The real innovation in web3, especially in areas like onchain music, is just getting started.

#web3 #onchainmusic #crypto #innovation #culture #musicnft #blockchain