RE: A Little Less Paid Promotion
You are viewing a single comment's thread:
While it's true that people do tend to stick with music artists they know, people really do love using the Playlists function on Spotify because they hear new music that isn't in their usual rotation.
The problem is that record labels have outsized leverage on Spotify's playlists:
It’s even worse when you look at the Rap Caviar and Get Turnt playlists. There, UMG artists had almost 42% of the list, UMG almost 25% and Sony around 21%. That’s 88% of the total spots on the lists!
Despite this change, I doubt new artists will get much exposure... the algorithm might give artists a momentary boost for essentially free music, until they are including new artists on the Playlists it will make no real difference.
I use playlist function a bit, just to get some random. Choose a genre and spin the wheel kind of thing.
Perhaps it helps them decide who will be included. maybe only 1 in 100 get through the filter, but perhaps earlier, it was 1 in 1000?
Or one in 1 in 1,000,000,000 since the record labels hold so much power.